Design and art direction for the new Junior Rangers Girls League. The Rangers have long had a junior boys league and they’re now implementing the NHL’s first junior girls league.

The team & I wanted to show girls having fun, being badass, and everything in between. Goal #1 was to make sure this didn’t look like just a league for little girls.
CD: Ronn Pearson
AD: Jordan Rosenberg, Ty Baker
Writers: Alyssa Giannone,
Brendan Kilcoyne
Typeface: Modified Nameplate

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