→ While at MSG
→ By Alison Hokanson and Joanna Sheers Seidenstein
→ A podcast by the Video Game History Foundation
→ The premier basketball shooting competition in the USA. In partnership with Red Bull athlete Lethal Shooter.
→ Designed alongside Justin Xaisanasy
→ Designed alongside Diana Regal
Copy and photography courtesy of the AOC team
→ Photo by Brianne Wills. Featured on Curbed
→ Editorial Direction: Abram Buehner and Damien McFerran
Editorial Support & Proofing: Benjamin Hayhoe
Lead Designer: Nikki Duffett
Additional Design: Eliza Marzec, Jordan Rosenberg, & Jeff Wiggins
Art Direction: Stephen Maurice Graham
Creative Direction: Jon Doyle
→ Logo & game art courtesy of Flight School Studio & MWM Interactive
→ Creative Direction: Nate Winter
Art Direction: Kyle Misteravich
Copywriting: Alexa Sibberson
→ Designed alongside Justin Xaisanasy
→ At MSG
Creative Direction: Ty Baker
Art Direction: Joanecy Kagalingan
Copywriting: MSG Creative Team
Photography: Kermit Mercado
Logo for Elevate Physical Therapy ❷⓿❷❶
→ While at MSG. The Rangers have long had a junior league for boys, and in 2019 they introduced the NHL’s first junior girls league. The goal was to portray girls having fun, being empowered, and everything in between.
Creative Direction: Ron Pearson
Art Direction: Ty Baker, & Jordan Rosenberg
Copywriting: Alyssa Giannone, & Brendan Kilcoyne
→ While at MSG. These designs were meant to inspire during the early pandemic days. With its gritty, hard attitutde. Moving away from just blue, I proposed a hihgly textured combo of white/grey and blue, to lift the spirits. The white felt like rebirth. Large players weaved in an out of the skyscraper-esque text, making them feel like superheroes. Jumbo sized. The typeface was based on the brutalist nature of NYC, based on angles of Manhattan streets from an eagle eyed view. Unfortunately, the season was canceled.
→ While at MSG
Creative Direction: Ty Baker, & Alonso Davila
Art Direction: James Winner, & Jordan Rosenberg
Copywriting: MSG Creative Team
→ Featuring artwork by 36 illustrators and graphic designers. Each artist illustrated their take on a chosen card from the Base Set of the Pokémon Trading Card Game. PokéZines 1-3 were standard print zines each themed around a Pokémon type (Ghost, Ice & Glitch respectively). Combined, these feature contributions from over 100 artists worldwide.
Photography: Kermit Mercado